It’s not the end of the world,” she said. “It was kind of a bummer because we missed Labor Day weekend, but whatever. Nicole Smith, who co-owns South Lake Brewing Company with her husband, was counting her blessings Monday as she welcomed employees back and prepared to re-open Tuesday. “And now we’ve obviously canceled and refunded everything, just about.” “We were pretty solidly booked,” Bryant said. July and August typically are its busiest months - and this September was shaping up to be its best ever. The company only operates from May to October. Lyndsay Bryant of Lake Tahoe Boat Rides, which offers chartered boats for water sports, sightseeing and small events, estimates her business has lost between 35% and 40% of its revenue for the year. Fekete was one of many residents who evacuated due to the Caldor Fire and just returned yesterday. SOUTH LAKE TAHOE, CA – SEPTEMBER 06: Clearly Tahoe employee Ludovic Fekete checks the company’s new boat the “Clearly Tahoe,” at the Tahoe Keys Marina in South Lake Tahoe, Calif., on Monday, Sept. “This is not our first natural disaster and it probably won’t be our last, but it definitely came at the worst possible time,” Weist said. But with weeks of smoky air and then the nearly week-long mandatory evacuation warding off customers, many establishments are hurting. Many of the businesses popular with visitors from the Bay Area and around the world rely on the summer to make enough revenue to last the entire year. SOUTH LAKE TAHOE, CA – SEPTEMBER 06: Clearly Tahoe employee Ludovic Fekete checks on the company’s new boat the “Clearly Tahoe,” at the Tahoe Keys Marina in South Lake Tahoe, Calif., on Monday, Sept. But Clearly Tahoe and the rest of the lake’s boat rental companies, restaurants and hotels lost something that they’ll never get back - a huge chunk of their peak-season revenue. The fire spared the city, including Clearly Tahoe’s new boat, and thousands of South Lake Tahoe residents were allowed to return home Sunday as firefighters made progress beating back the more than 216,000-acre blaze. “All of a sudden our excitement turned into just fear that we were going to lose the boat in the fire and all of our equipment,” said Kelsey Weist, a Clearly Tahoe partner. The company had just bought a brand-new, 46-foot tritoon boat - a massive triple-hull pontoon vessel that could launch 20 clear kayaks way out in Lake Tahoe’s deep, blue waters to show tourists some of the area’s most beautiful secluded coves.īefore the vessel could take its maiden voyage, South Lake Tahoe was evacuated as flames threatened to overrun the city. When the Caldor Fire ignited, Clearly Tahoe was getting ready to take its water sports business to the next level.
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